~ Our Story ~
On a gap year trip to Japan in 2009 one place resonated with April (brainchild of YumTum and Chums) the most. That place was the Instant Ramen Museum in Ikeda, Osaka. It was unlike any other museum she had been to before, she noticed that the museum had an equal balance between historical documentation and interactive fun, which kept her engaged!
The place was filled with great vibes and was extremely family orientated. A light bulb went off in her head as she thought to herself “This is a concept we are missing in the UK! Something educational, but also very hands-on based around food”. On her return home, she set about creating some personal work for her portfolio. Using the Instant Ramen Museum as inspiration, she came up with the character – YumTum.